Send Location

send-location-store

Send Location is the Dubai flagship store designed for Khabib Nurmagomedov, the former UFC lightweight champion. An octagonal majlis sits at its center, a place for gatherings and podcasts as much as for retail. Two structural columns that intersect the octagon are clad to form vitrines for his championship attire and memorabilia.

A mashrabiya screen uses the Send Location logo as its repeating module and filters light and views across the store. Marmorino-rendered walls are paired with polished olive-toned finishes. Faux fur upholstery, inspired by the papakha hat, refers to Khabib's Dagestani heritage. Seating is shaped as I-beam profiles, and retail fixtures are designed to be rearranged.

Send|Location

members-club-fashion-incubator

Members Club & Fashion Incubator

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