Audi Innovation Hub

audi-innovation-hub

MEAN* designed and built the Audi Innovation Hub for Audi Middle East at Dubai Design Week 2018, in Dubai Design District (d3). The 165 sqm Hub reflects Audi’s ethos, “Vorsprung durch Technik”, and the theme of that year’s Audi Innovation Award, ‘Connections’. It showed two Audi models and hosted the week-long Audi Innovation Talks.

Starting with a line, the simplest geometry that connects two bodies, MEAN* envisaged a curved structure sweeping through space. It is built from aluminum, galvanized steel, tensile cables and recycled rubber from car tires. CNC-bent steel pipes guide the cables, and together they work as one hybrid structure.

Audi|Innovation Hub

uncanny-valley-blue-clay-country-spa

Blue Clay Country Spa

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